Mobile apps are a powerful tool for driving Google Ads. The Google Display Network reaches over 300,000 mobile apps and each app has a population of people that could find your ad relevant. Mobile apps provide a way to target ads to users who are already engaged in other activities on their mobile devices. Mobile apps display network advertising could be just what your business is missing.

There are a number of ways to advertise on mobile apps, but the most common is through display advertising. Display advertising is a form of advertising that uses graphical images, text, or both, to promote a product or service.

When used correctly, mobile apps can be a powerful tool for driving Google Ads. There are a few things to keep in mind when using mobile apps for this purpose:

-The Google Display Network reaches over 300,000 mobile apps.

-Each app has a population of people that could find the ad relevant.

-Mobile apps provide a way to target ads to users who are already engaged in other activities on their mobile devices. Use this to your advantage by targeting ads to users who are more likely to be interested in what you have to offer.

-You can choose to place your ad on specific mobile apps or on websites that are designed for mobile devices.

-You can also target mobile users by their location, which is helpful if you want to reach out to potential customers in a certain area.

Ads in mobile apps can use graphical images, text, or both, to promote a product or service.

By following these tips, you can use mobile apps display network advertising to drive Google Ads and improve your results.

Do Google Ads Show On All Mobile Apps?

No as it is possible to have apps without ads that are paid for and thereby exclude the chance of seeing ads or the apps are just not designed to have third party apps. However, as mentioned previously, there are many apps that people use everyday that do attract third party google display ads. Many of these apps can be categorised into interests. By thinking laterally that if a search term is related to an interest, then the chances are that an ad placement on the app will lead to click. The reverse also works in that you can choose to exclude apps from google display if you know that your ideal customer just won’t be there. Mobile apps display network advertising does lead to clicks, the trick is to target the right places.

Why Mobile App Placement Ads?

People are spending many hours a day on apps. In 2018, pre pandemic, this was over two hours each day and in 2022, this has risen to 5 hours. Around 20 apps a month are used by the average user. The type of apps vary and the reason why many people prefer using apps to websites is because they are easier to use, more convenient and load faster than websites.

Around 70% of searches on mobile lead to the user taking action. Around 4 out of 5 people use their mobiles to shop. Mobile app traffic is converting at a higher rate than a poorly mobile-optimised website. In turn, a display campaign targeted at your ideal customer defined by keywords at ad group level will help get you found.

How to Prepare A Display Ad Campaign

If you’re interested in using the Google Display Network for your business, there are a few things you should keep in mind. First, you’ll need to create a mobile-friendly ad. This means that your ad should be designed for mobile devices and should be easy to read on a small screen. Each mobile ad can use either text, an image or both.

Second, you’ll need to choose the right keywords to target. Mobile users are often searching for different things than desktop users, so it’s important to choose keywords that are relevant to mobile devices. It is also important to understand which mobile app placements you will be using to target the display ad using keywords that attract your dream customers.

It is also possible to implement placement exclusion so identify those sites you know for certain that you do not want to attract customers from. If you exclude mobile apps then not only are you protecting your spend but increasing the chance of a click. By showing your ads in display network campaigns rather than search network campaigns, you can target particular sites that you know will have high conversions. So you have a different opportunity to use keywords and target mobile apps in google ads.

Finally, you’ll need to bid carefully on mobile keywords. Ads on mobile apps can be costly but as ever, if the display advertising is targeted at the correct audience by a careful use of keywords or search terms, then you will be minimising your cost.

How to Nail Mobile Display Ads

If you take a look around the Google Play store or app store, you can see the huge opportunity to advertise on apps. Using the Google Ads Editor, ideas can be formed around keywords and how to group those. Excluding app categories is a good starting point but it is only in running ads for precise periods of time to identify where the clicks are coming from, that you can then exclude specific mobile app placements. Narrowing down your field of where your ads are eligible to show is the answer to finding your target customers and removing the possibility of a high proportion of unintentional clicks.

If you would like assistance in setting up a campaign, want to remarket or want an appraisal of your Google Ads campaigns, please contact me. I’ve been running Google Ads campaigns for over 16 years now and can help you too.