A Google Ads marketing strategy works in conjunction with Search Engine Optimisation and content marketing. This has always been an invaluable method of attracting dream customers. Not only do Google Ads enable ads to run, linked to laser focussed keywords or search terms, but they also feed back valuable data to refine paid advertising campaigns going forward.
Google Ads raise awareness of you or your brand, enable very focussed campaigns to by run to attract only those people that you want to attract. You can quickly position yourself at the top of Google where the majority of clicks occur.